Business Plan for an Insurance Brokerage

Article Outline
  1. 1. Business Name
  2. 2. Principal Members
  3. 3. Legal Structure
  4. 4. Intellectual Property Rights
  5. 5. Executive Summary
  6. 6. Mission Statement
  7. 7. Company Description
  8. 8. Products / Services
    1. 8.1. Products
      1. 8.1.1. Commercial
      2. 8.1.2. Residential
    2. 8.2. Services
    3. 8.3. Pricing Structure
  9. 9. Customers
    1. 9.1. Detailed Description of Customers
      1. 9.1.1. Commercial
      2. 9.1.2. Residential
  10. 10. Market Research
    1. 10.1. Industry
    2. 10.2. Company Advantages
    3. 10.3. Regulations
    4. 10.4. Future of the Company
    5. 10.5. Research and Development
  11. 11. Marketing & Sales
    1. 11.1. Growth Strategy
    2. 11.2. Customer Communication
    3. 11.3. Sales Process / Methodology

Business Name

ACR Insurance Brokers, LLC

Principal Members

Anthony Russano — owner, primary broker/agent

Danielle Russano — part-owner, vice president/coo

ACR Insurance Brokers, LLC is an LLC, incorporated in San Diego, CA.

Intellectual Property Rights

ACR Insurance Brokers, LLC

Executive Summary

ACR Insurance Brokers, LLC seeks to offer the broadest range of insurance products available for residential and commercial markets and to provide world-class customer service to our clients.

Mission Statement

ACR Insurance Brokers, LLC has a mission to create meaningful relationships within our community by providing clients with world class customer service, a wide range of insurance products, and helping save them money and obtain superior coverage whererever possible.

Company Description

ACR Insurance Brokers, LLC is owned by Anthony Russano who has been active within the insurance industry for over 10 years.

With over 8 years prior experience helping launch agencies for Allstate, Farmers, and an Independent Brokerage, Anthony, who is a La Mesa resident, embarked to open his own brokerage so that he could provide his invaluable service to the community and offer his fellow neighbors his ability to transact insurance products.

As an Insurance Broker, living in San Diego for 20 years with his wife, Anthony knows many local families. His knowledge and understanding of the people in his community help to provide customers with an outstanding level of service.

We are proud to work as brokers on behalf of each of our clients. As an independently owned business, we understand the importance of building a solid foundation for the future and developing long-lasting customer relationships. That’s why ACR Insurance Brokers is committed to offering our clients the same level of service we would expect from our own business dealings. After leaving our office, we hope clients will feel confident, informed, assured and satisfied in their choices. The way they should feel.

Products / Services

ACR Insurance Brokers, LLC will provide insurance solutions to businesses and individuals.


  • Commercial Liability
    • General Liability Insurance
    • Professional Liability Insurance / Errors & Omissions (E&O)
    • Directors and Officers Insurance (D&O)
    • Employment Practices Liability Insurance (EPLI)
  • Commercial Property Insurance
    • Insuring Buildings
    • Flood Insurance
    • Business Personal Property Coverage
    • Business Income (Business Interruption Coverage)
    • Electronic Data Processing (EDP) Insurance
  • Business Auto Insurance
  • Commercial Umbrella Insurance
  • Workers Compensation Insurance
  • Auto Insurance
  • Homeowner Insurance
  • Renters Insurance
  • Motorcycle Insurance
  • Condo Insurance
  • RV Insurance
  • Landlord Insurance
  • Flood Insurance
  • Classic Car Insurance
  • Umbrella Insurance
  • Earthquake Insurance
  • Boat Insurance


  • General Policy Questions
  • Quotes
  • Claims
  • Payments
  • Policy Changes
  • Certificate Requests
  • Change/Update Policy

Pricing Structure

ACR Insurance Brokers will offer its services at a flat fee rate (broker’s fee) using the following categories and rates:

  • Commercial Policy, $250
  • Residential Policy, $100


ACR Insurancr Brokers, LLC will focus on all residential and commercial opportunities within the California area that meet our standards of quality.

Detailed Description of Customers

The target customers for ACR Insurancr Brokers are business owners who want to reduce insurance costs and obtain superior customer service. We specialize in commerical businesses of all types. We also provide a full range of residental insurance products.


We will focus on commerical businesses of nearly all types.


  • Property Owners
  • Restaraunts
  • Retailers
  • Automotive Services
  • Construction & Engineering
  • Technology
  • Financial Services
  • Professional Services
  • Hospitality
  • Non-Profits
  • Life-Sciences
  • Wholesalers


  • Net Worth:
  • Markets: Specifically, we will focus on strip malls, apartment complexes, etc.
  • Geographical area: should be local within San Diego preferrably. Local demographic would be La Mesa > San Diego > Southern California
  • Prior Losses: None

We also have full experience and ability to write Personal Auto and Property Policies.

  • Geographical Area: We would like to focus on local geogrpahical area.
  • Prior Losses: None

Market Research


The Insurancr Broker Industry in San Diego may be under-saturated. There seems to be much room for competitive growth among brokers within the area.

There are mostly captive agencies and call-center type business models existing currently in San Diego.

ACR Insurance Brokers, LLC will provide a competitive advantage through our superiour range of products and prices offered from multiple insurance carriers.

Our brick and mortar local brokerage type business model will also attract clients whom which to be able to contact their insurance agent for service related issues.

Company Advantages

ACR Insurance Brokers, LLC will have the ability to quote insurance with over 100 different carriers, which provides an advantage over a captive agency such as Allstate or a Geico agent. Our advantage is not only the ability to shop around for the best carrier, price and coverage but also we provide expert liason advice and customer service as part of being our valued client.

  • Full Comprehensive Coverage Review
  • On-site inspection of property to be insured


ACR Insurance Brokers must meet all Federal and state regulations concerning Insurance Sales within the state of California.

Future of the Company

ACR Insurance Brokers, LLC seeks to become part of Professional Insurance Associates (PIA) Affiliate program. PIA is one of the largest privately owned brokerages in the U.S., and if we obtain their affiliation we can then extend our clients access to the over 200 carriers which they currently represent. This would give us superior advantage over the competition in our area by providing us the ability to shop numerous companies for quotes and ultimately have a greater chance to save our clients time and money on their insurance.

We will expand our client base by finding areas of competitive markets which we can focus our marketing efforts on.

Research and Development

We will continually research the different insurance carriers and products we offer to our clients so that we may be regarded as trusted advisors and product specialists to our clients. This also helps minimize the risk of any gaps or overlaps in coverage.

Marketing & Sales

Growth Strategy

To grow the company, ACR Insurance Brokers will do the following:

  • Network at manufacturing, automobile industry, and healthcare conferences
  • Establish a company website that contains engaging multimedia content about our services
  • As the business grows, advertise in publications that reach our target industries

Customer Communication

ACR Insurance Brokers will communicate with its customers by:

  • Meeting with local managers within targeted companies
  • Using social media such as Twitter, YouTube, Facebook, and LinkedIn
  • Providing contact information on the company website

Sales Process / Methodology

Currently, the only person in charge of sales for ACR Insurance Services is the owner, Anthony Russano. As profits increase, ACR Insurance Brokers will look to add an employee or contractor to assist with ourbound sales, while Anthony will retain focus on customer service and account management/coordination. This individual will also provide company social media and online marketing support. The company will increase awareness to our targeted customers through online advertising, proactive public relations campaigns, and attending tradeshows.